Rory Sutherland

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Welcome to the Communities Dominates podcast on the Horizon channel. Tomi Ahonen will be interviewing Rory Sutherland, the Creative Director of OgilvyOne. OgilvyOne is one of the global, advertising giants well known to the media. The OgilvyOne unit has been focussing on new media and its Creative Director Rory Sutherland has been very closely involved in guiding the company on its path of interruptive advertising through interactivity and onto engagement marketing. He has a passion for learning about customers and communities and speaks frequently on these topics around the world. It is quite a privilege to have Rory as our first interviewee. In today’s interview, Tomi and Rory will discuss the fundamentals about community. While MySpace, YouTube, Second Life and Flickr are all the rage today, communities are as old as human existence …

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